Are you hesitating to place digital marketing ads on Google and Facebook? If you haven’t made a commitment to this form of advertising, you are missing out. Across the entire world, Google and Facebook are dominant in the search and social network sectors (respectively). Both of these sites are seeing growing numbers in both usage and time spent on the sites. Numbers are also ever increasing in mobile usage. So, if your customers are on their phones using Google and Facebook, why aren’t you advertising to them?
More Users Are Turning to Mobile
Mobile advertising spends are growing as more people use their smart phones as their computers. Google and Facebook dominate mobile advertising. Combined, the two sites control 57% of all mobile advertising. For the average business owner, this means digital advertising decisions should be easier. The majority of your customer base is going to Google to search and Facebook to socialize. You already know which sites to compete on, now you simply need to create a strategy.
Google’s Mobile Search Dominance
Google is on schedule to claim almost 78% of the total US search ad revenues this year.
If you think of your own buying behaviors, you are likely following the trend of the average user. “Google’s dominance in search, especially in mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything,” says Monica Peart, eMarketer forecasting analyst. This shift in consumer behavior means your business needs to pivot its own advertising strategy.
Facebook Display Marketing Beats Other Social Media
Twitter, Yahoo, and even Google compete with Facebook on display marketing. Yet, Facebook is managing to take more of the display market with every passing year. They will hold about 39% of it by the end of 2017 according to eMarketer. This growth is also helped by Instagram, which is owned by Facebook. Run a display ad on Facebook and with the click of a button you can send it to Instagram!
Monica Peart says, “Facebook’s users are increasingly captivated by videos on the platform…video, both live and recorded, is a key driver of growing user engagement and advertiser enthusiasm.” If you want to reach your consumers, videos drive engagement and enthusiasm.
What About Traditional Advertising?
It is common for business owners to stick with more traditional forms of advertising because that is what has worked in the past. As the world goes digital, so should your business! Google and Facebook make it easy for every business owner to track every dollar spent. Without doing any of your own calculations, you can see what is getting the most return.
About Media Made Fresh
At Media Made Fresh, we encourage every client to make the most of their budget by spending wisely and with a clear marketing objective in mind. There is no better way to optimize your spending and get the highest return on your investment than digital advertising. We develop digital ads for every type of strategy, from brand awareness to sales. Make the most of your budget with Media Made Fresh working with you and for you. Schedule a consultation today.