Marketing Strategy & Marketing Plans in Jacksonville, FL
Marketing strategy is a comprehensive plan that outlines how a brand or business will achieve its clearly defined marketing objectives. It’s the blueprint for understanding and reaching your target audience, building brand awareness, and ultimately, driving sales. Marketing strategies can be 90 days, 6 months, 12 months, 36 months, or more. The longer marketing strategy plans are usually used for board presentations, annual reports, and securing investments.
The key components of Marketing Strategy include:
- Target Audience – Your ideal customers.
- Value Proposition – Unique benefits only you do/can offer.
- Brand Positioning – Your brand’s image and identity in each market.
- Marketing Channels – The best platforms to reach your target audience.
- Marketing Tactics – The actions that will be taken to execute the strategy.
- Measurement & Analysis – Tracking and evaluating your marketing efforts.
At Media Made Fresh, we have decades of experience developing marketing strategies and business consulting for small, medium and large size businesses, non profits, influencers, athletes, and CPG brands. We have experience with all forms of media including, national and regional TV, OTT / streaming TV advertising, national and local print, satellite and terrestrial radio, podcasts, and all digital media platforms. In addition to creating your marketing strategy, we can negotiate your media packages, hospitality and expo spaces, and sports sponsorships, and well as execute on the tactics and deliverables so you can focus on what you do best.
Target Audience
Defining your target audience and identifying the right market for your products and services involves understanding who has a need for what you’re selling – even if it’s just t-shirts. Once we understand who makes up your target audience, all of your advertising can be tailored to only reach the people that are within your predefined audience segment. This will allow your business or brand execute your marketing strategy across internet, mobile, TV, print and radio.
Employee Engagement and Involvement
To help in the success of your campaigns, we can also work with your team members to ensure they understand what the tactics will be so if they are online they can engage with the content or if they are interacting with a customer can properly represent the brand and why you are better than your competition.
Market Analysis & Focus Groups for Product Development
We can help you study the attractiveness and dynamics of a specific market within a specific industry. Our research will illustrate market size, profitability, cost structure, distribution channels and more. We can also facilitate focus groups to test existing or new products, advertisements, technology products & software.
