Website Updates Questionnaire

This questionnaire is designed to help us get to know your business and the goals for your website. The answers you provide help us develop a budget that meets your goals, and it also shows us that you are committed to your success.

Email *

Why do you want to make changes to your website? *

What will happen if you don't make these changes to your website? *

Please describe your company in a few sentences. *

List 3-5 words that you would use to describe your business (i.e., conservative, trendy, resourceful, etc.) *

What is there about you and your background that sets you apart for a special (niche) group of potential customers? What makes your company unique? *

What problems do your prospects have that your business solves? *

How can your particular work background help prospects, compared to others in your industry? What’s special about your work experience? *

Why do you believe site visitors should do business with you rather than with a competitor? *

Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features? *

Please describe your potential customers. Pay special attention to their income, interests, gender, age, even type of computer they use, e.g., old with dialup account or newer with broadband. If your website is a business-to-business site, what sort of companies are you hoping to attract? *

What is your budget for this project? *

Who are the decision makers on this project? What is the turnaround time for making a decision? *

What staff will be involved? What are their roles? Is there a webmaster on your staff? *

What is your deadline for completing the changes? *

Please list the names of five other sites that you like. Why are they attractive to you? *

Have you researched your online competition so you have an idea of what you do and don’t want on your site? *

What do you NOT want on your site in terms of text, content, etc.? *

What MUST your site include in terms of text, content, etc.? *

Where is the new website content coming from? Who’s responsible for updating it? Is it ready for use on your website? *

Are there integrations that you wished the site included, i.e., tax, accounting, shipping, etc.? *

Are you planning to do online sales? If so, what is the product, and how many items do you want to sell online? *

If you’re planning to sell online, are you set up to accept credit cards? *

YesNo

How much time will you be able to spend online, responding to inquiries that come in via your website? Once a day? Several hours a day? *

If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third? *

Other than what search engines will produce, what methods do you have in mind to spread the word about your website? *

Once your website changes are completed, how long do you think it will be before you begin bringing in significant business from the website? *

How do you plan to encourage repeat visitors and referrals? *

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